Word Meaning
ख़ुशामद
khushāmad
hinoun
Meaning
Flattery, sycophancy, or ingratiating praise.
Detailed Meaning
In Urdu poetry, 'khushamad' denotes servile flattery or sycophancy aimed at pleasing someone of influence or the beloved. In this couplet, it highlights the extreme indignity endured for the sake of love: the speaker bears verbal abuse from individuals whose mere flattery was once considered humiliating and disgraceful.
Etymology
Persian 'khushāmad' (خوشامد), from 'khwush' (pleasing/good) + 'āmad' (coming/arrival), which evolved into the sense of flattering welcome or praise.
Usage
In classical poetry, 'khushamad' carries a strong negative moral connotation, often contrasted with the lover's dignity and pride.
Examples
seeking favor through false flattery
the shame of flattering unworthy rivals
Synonyms
चापलूसीलल्लो-चप्पोकासा-लेसी
Related Words
ख़ुशामदीख़ुशामदानामद्दाही